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Phil Orstrom: Transforming Pre-construction Operations with Craydl



Phil is standing by himself in the Arizona desert. He is relaxed and smiling at the camera.
Photo by Rene Tate Photography

In the bustling world of construction, where every project demands precision and

efficiency, Craydl has emerged as a beacon of innovation—redefining pre-construction processes for general contractors worldwide. Central to this transformative journey is Phil Orstrom, who joined Craydl in April 2023 as the Vice President of Operations, bringing with him a wealth of experience and an unwavering commitment to enhancing the construction landscape.


Shaping the Future of Craydl.com and Pre-construction Processes


Phil’s arrival at Craydl marked a pivotal moment for the company, as he assumed the role of overseeing the entire preconstruction process.


“My responsibilities span from the project's conception right up to its permitting, covering everything from feasibility studies, architectural design and engineering, to ensuring quality control and coordination with permitting authorities,” says Phil. “I handle RFPs, review proposals, award contracts, and manage our consultants.”

Within his multifaceted role in operations, Phil ensures that every aspect of the pre-construction phase is seamlessly orchestrated. As a client liaison, he coordinates with both the general contractors and the permitting authorities.


Having most recently honed his skills during nearly six years with a luxury custom homebuilder, Phil brings a rich tapestry of expertise to Craydl’s operations. His journey there began as an estimator, where he quickly excelled—eventually taking on responsibilities in budgeting, estimating, AP/AR, and coordination with architects, engineers, and designers of all types. His ability to understand and explain complex plans, coupled with his proficiency in CoConstruct and QuickBooks programs, exemplifies his importance to a team focused on precision and accuracy.


A Visionary Leader with a Heart of Service


Phil’s dedication to simplifying the construction process is deeply rooted in his passion for impactful change.


“What keeps me going in this industry is the opportunity to apply my experience in homebuilding and real estate to make the building or remodeling process less confusing and intimidating,” says Phil. “I genuinely believe there's a market for the type of technology and services Craydl offers, especially given my personal experiences with inefficient budgeting processes and incomplete plan sets.”

With over two decades of experience in homebuilding and real estate, Phil’s unique insight into the industry’s challenges allows him to see the opportunities available in streamlining operations.


Beyond his professional endeavors, Phil’s commitment to service extends to his volunteer work with the Central Arizona Mountain Rescue Association. For over a decade, he has been committed to the organization’s mission of saving lives in Arizona’s rugged backcountry, having served in various roles on the board of directors and as the team’s recruit training officer.



A photo of Phil Orstrom and his family in the Arizona desert. His wife is on the left hold his son to her right. Phil is to the right of his son facing his wife, and his daughter is riding piggy back.  They are all smiling.
Photo by: Rene Tate Photography


Core Values: Honesty, Transparency, and Commitment


At the core of Phil’s ethos lies a fundamental principle: honesty and transparency are paramount at all times. “It's this principle,” says Phil, “along with the chance to make impactful changes in the construction world, that keeps me committed to Craydl and this company’s fantastic team.”


Phil’s dedication to transparent communication and ethical practices aligns seamlessly with Craydl’s core values and makes way for success both within the company and within our customer’s businesses.


Your Path to Success: Embracing Craydl with Phil Orstrom


As a general contractor, the choice to partner with Craydl is a transformative step towards elevating your business strategy. If you’re looking for streamlined operations coupled with cutting-edge technology you’ll love what Craydl has to offer. A competitive edge in the construction industry is at your fingertips.


Explore Craydl today and discover simplified preconstruction processes, enhanced operations, and unprecedented efficiency. Join the ranks of satisfied contractors who have experienced the power of Craydl—where projects thrive amidst challenges.


Your success story awaits – embrace the future with Craydl.




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