The phrase “All Swedish, No Finish” aptly describes many custom home projects—a veritable graveyard of unfulfilled dreams.

The phrase “All Swedish, No Finish” aptly describes many custom home projects—a veritable graveyard of unfulfilled dreams.
Many architecture and interior design firms struggle to develop top-tier talent due to the uninspiring nature of entry-level tasks.
Building this team with the expectation of obtaining data-backed answers is crucial.
When taking on a major home remodel or new construction, the complexity can be overwhelming, but it doesn’t have to be.
Two Couples, Two Outcomes: The Secret to Successful Custom Home Building
On the same day, I had two conversations, one with an architect (let’s call him Zach) and another one with an interior designer (we’ll call her Deanne) about the very same project. What unfolded was a classic example of architecture vs interior design in home design miscommunication with consequences that rippled through their work, affecting even the homeowner. Miscommunication Between Architecture and Interior Design Deanne, with a keen eye for ambiance and functionality, decided to...