ABOUT CRAYDL

REWORK SUCKS

We make the invisible visible…before it starts costing a lot of time and money.

CRAYDL Core Capabilities

1. Existing Conditions With Pinpoint Accuracy—High-precision scanning creates a verified baseline, eliminating assumptions and field-level surprises.

2. Visibility Into Every Decision—We make design intent, system paths, conflicts, and structural requirements visible early—removing ambiguity for everyone involved.

3. Constructibility & Rework Prevention—We detect and resolve the issues behind nearly 90% of rework:

  • Errors
  • Omissions
  • Clashes
  • Missing details
  • Misaligned expectations

4. Coordinated, Build-Ready Plan Sets—Clear, complete, and concise documentation that reduces RFIs, supports estimating, and keeps trades aligned.

5. Approvals & Permitting—We prepare and package coordinated submittals that pass review faster with fewer comments and fewer cycles.

DYNAMIC DESIGNS MAKE PREDICTABLE BUILDS

ABOUT CRAYDL

OUR PROMISE

We help every project start with clarity, stay efficient, and finish without surprises.

ABOUT CRAYDL

OUR VALUES

Our Core Values guide how we behave and agree to do the work together while defining how we interact with each other and with those outside of the firm. These values are not aspirational; they are operational. Our values guide our daily decisions and serve as a guiding light for what we should and should not do.

MUTUAL UNDERSTANDING

Information Over Egos

We create mutual understanding for all stakeholders. We work to eliminate confusion and assumptions. We ask clarifying questions, summarize what we’ve heard, and confirm alignment across disciplines, clients, and teams.

We do not take things personally. What’s right is right.

We welcome constructive feedback, seek truth over credit, and focus on outcomes—not ownership. The work and its accuracy matter more than hierarchy.

LEAN IN AND TAKE EVERYONE WITH YOU

Provide solutions and collaborate, collaborate, collaborate.

We lead from wherever we are—raising our hand, stepping forward, and inviting others in.

Success at CRAYDL means no silos and no gatekeeping.

RELENTLESS TRANSPARENCY

Intellectual honesty requires all of the facts.

We share the full picture. We don’t withhold hard truths, simplify for comfort, or work behind closed doors.

Transparency fosters trust and drives better decisions.

1 = 3

One great co-worker, partner, or client equals three good ones.

We surround and align ourselves with A+ players—those who bring excellence, lift others up, and push the work forward at pace and precision.

CONTINUOUS IMPROVEMENT

We value new ways of doing things to support our Purpose.

We stay curious, iterate quickly, and adopt tools, ideas, and practices that keep us learning, optimizing, and evolving.

ABOUT US

THE CRAYDL TEAM

ADAM

Founder

With over two decades of experience, Adam’s mission at Craydl is to redefine the luxury residential design and pre-construction path to success by delivering personalized, client-centric solutions that transform how residential projects are conceived and executed in the United States. His passion for problem-solving led him to create meaningful change in the construction industry by building this team of like-minded professionals dedicated to dismantling dysfunctional construction processes.

From budgeting to construction technology, Adam and his team employ various tools to help architects, builders, interior designers, and developers leverage BIM and VDC to reduce drafting time, improve accuracy, and drive superior outcomes. In addition to those two acronyms, Adam is into any acroynms he can use to solve problems for builders, architects, designers, and property owners. Some of his other favorites are: AEC, BI, CI/CD, AIA, PE, SE, ASID, GC, LOD, ETC, CC PO, IM, CRM, CAAS & PAAS.

Adam graduated Arizona State University with a B.S. in Management, as well as a Business degree in Administration and Management.

And is a devoted husband and father. You can read more about Adam here.

PHIL

VP of Operations

Phil serves as the VP of Operations at Craydl, providing coordination of resources and operational excellence to the organization and its customers. Prior to Craydl, Phil spent six years as a Project Manager at Starion Custom Residences, involved in high-end custom builds throughout Phoenix and Paradise Valley. He previously held several roles at Maracay Homes, including Land Development Estimator and Land Specialist, where he managed permitting, municipal coordination, environmental compliance, and chaired the company’s Safety Committee.

Phil also led field operations for Trust Company of the West, directing the rehab, leasing, and resale of a large rental portfolio, and has worked as a licensed Realtor with DPR Realty LLC since 2014. He began his journey in construction with Habitat for Humanity, where he led volunteer teams building affordable homes—an early experience that shaped his values as a builder and leader.

Vinny

Vice President of BIM & VDC, Craydl

Vinny Ciliberti is the Vice President of BIM & VDC at Craydl, where he leads the application of building information modeling (BIM) and virtual design and construction (VDC) to improve accuracy, coordination, and decision-making in custom residential projects. With a background that bridges architecture, mathematics, and education, Vinny brings a systems-oriented mindset to every challenge—translating complex design data into clear, actionable information for teams in the field and the studio.

Originally from Long Island, New York, Vinny’s early career included roles as a math teacher and coach, experiences that shaped his calm leadership style and emphasis on continuous learning. His deep understanding of spatial logic and visual communication makes him an expert in model development, drawing production, and integrating design intent with constructability.

Outside of work, Vinny is a sports guy, demonstrating his loyalty by being a Jets fan, and brings that same passion and team-first spirit to his role at Craydl—coaching project teams toward smarter, more efficient building outcomes.

shay spear headshot craydl

Shay

Director of Visualizations

Shay Spear combines artistic vision with technical precision as Craydl’s Director of Visualizations. With a background as a professional chef and bakery owner, he has developed a strong sense of composition, texture, and attention to detail — qualities that now define his work in architectural visualization.

At Craydl, Shay oversees the creation of high-end residential visualizations, collaborating closely with designers and architects to ensure each render reflects both the intent and emotion of the space. He is fluent in advanced visualization pipelines, from Revit to 3ds Max, Twinmotion, and Unreal Engine, integrating precision modeling, material accuracy, and environmental design to produce cohesive, immersive scenes.

Kara Jean-Baptiste

KARA

Project Delivery Manager

Kara Jean-Baptiste joined CRAYDL as Project Delivery Manager and is in charge of customer success.

This is a perfect fit for Kara as she is committed to delivering excellence without compromise. Kara is a results-driven professional who excels at orchestrating complexities. She comes to CRAYDL with deep expertise in wearing a variety of hats while juggling a multitude of activities.

An exemplary leader, Kara is organized and skilled at streamlining and identifying the critical path for efficiency and effectiveness.

WELCOME TO CRAYDL

BEFORE/AFTER

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"We’ve just finished moving into our new home in Sedona, and it couldn’t be more perfect. The design is stunning, especially the way Cathedral Rock is beautifully framed by the large sliding window in our living room. Sitting here on the couch, taking in that view, we’re just so grateful we had the chance to work with CRAYDL. Thank you for helping us create something truly special."

Carlos & Leah

- Sedona, AZ

"It was night and day in terms of the initial excitement that I felt with you and your team, and even just some of the initial ideas and thoughts that you guys were throwing out and bouncing around. ...it gave us that feeling like you guys really cared about what the end product would look like, and you'd really want to do your best to deliver something that we would be excited about."

Justin

- Paradise Valley, AZ

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Address

23350 N Pima Road
Scottsdale, AZ 85255

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